Packo Rebrands Jabsco Lobe Pump Product Line for a Unified Customer Experience!

Packo is pleased to announce a significant update to its product branding strategy. After Verder, owner of Packo, acquired the Jabsco rotary lobe pump product line from Xylem in 2021, Packo marketed these pumps under the brand name "Jabsco by Packo". However, after careful consideration and market analysis, the company has decided to align its brand portfolio and consolidate the Jabsco line under the Packo name.

Effective immediately, all Jabsco lobe pumps will be produced and sold exclusively under the Packo brand name. This strategic decision of Verder aims to create a more unified customer experience and strengthen Packo's position as a hygiene pump specialist in the market.  

 

Unified brand experience

Packo's integration of the Jabsco range into its product portfolio demonstrates the company's commitment to providing advanced solutions and being prepared for the future. With expanded and upgraded facilities and an enhanced machinery park, Packo is now equipped to meet the growing demand and offer customers a unified brand experience.

 

Excellent products and services
Packo sees the transition from Jabsco pumps to the Packo brand as a crucial step in its brand strategy. By rebranding, they aim to strengthen their identity and offer a more cohesive product range, while still acknowledging the rich history and loyal customer base associated with the Jabsco name. Importantly, customers can rest assured that the quality and performance of the pumps will remain unchanged, and Packo's commitment to providing excellent products and services remains rock solid.

 

To facilitate a smooth transition, we have renamed the pumps as follows:

  • The Jabsco by Packo HP pump is now called Packo HP
  • The Jabsco by Packo LH pump is now called Packo LH
  • The Jabsco by Packo LU pump is now called Packo LU
  • The Jabsco by Packo LT pump is now called Packo LT
  • The Jabsco by Packo 55 pump is now called Packo 55

 

Packo is confident that this brand change will bring numerous benefits to its customers, including a more streamlined and efficient product portfolio. Verder is excited to start this new chapter and looks forward to continuing its tradition of excellence under the Packo brand.